Otto Immobilien (Real Estate) is one of the few private and fully independent property specialists in Austria. The company offers a full range of real estate services in the residential, commercial and investment segments, and is one of the most respected brokers in the Viennese market. In just a few decades, Otto Immobilien has grown from a small local family business into an internationally operating service provider, now among the most respected in the industry, in Austria. In order to clearly communicate its strong position, the company contracted us with an extensive branding process.
Translating Strategy into Design
Building on the existing logo, slogan and colour scheme, Spirit Design further developed the brand design. This included visual style, type face, layout, logo usage and the systematisation and design of all brochures. The brand Otto Immobilien evolved to translate the strategy into the design in the best possible manner. In addition, Spirit Design also developed the First Viennese apartment house market report for Otto Immobilien, an office market report, comprehensive presentation materials and a wide variety of different print materials.