ÖBB Railjet

Success Based on Experience

As part of its restructuring, the ÖBB Group has set itself, among other things, the goal of increasing its competitiveness. The high-speed train ÖBB railjet is an important part of this strategy. On behalf of Siemens, Spirit Design developed the entire exterior and interior design of the train, and under direct contract from the ÖBB Spirit Design created comprehensive brand architecture, meaning the railjet’s brand design. Here, Spirit Design benefitted from its experience in other projects within the field of transportation design, such as the development of the integrated design of the CAT City Airport Train.

 

 

 

OEBB Railjet Logo

OEBB railjet seite

Design Creates Added Value

From the outside, shape, colouring and contouring of the railjet already create associations with dynamics and speed; an impression that is reinforced by the distinctive, large lettering on both sides of the control cars. The interior was designed from the ground up: three options – Premium, Business and Economy – are available to travelers. High quality materials such as leather, wood, glass and steel characterise the interior of the railjet and give rise to an equally comfortable, safe and luxurious atmosphere.

Branding with Effect

Spirit Design developed a premium brand with a clear, modern look, and a high degree of originality, which conveys the image of an innovative, upscale means of transport. The key element is the clear and dynamic lettering. The branding, which is based upon it, encompasses the entire presence of the railjet on the market: from printed and marketing materials to the entire outer and inner labelling.

OEBB railjet Brand Manual

OEBB_railjet_front

Conquering the Market in One Move

In the railjet, the ÖBB possesses a strong premium brand which is characterised by seamless branding when compared internationally. The ÖBB are sending a clear and ambitious signal as a modern, European transport company with aspirations for international leadership, and they are using the most important tool in marketing to make a lasting, positive impression with target audiences: a strong brand.

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