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Client

Noan Child Foundation

Quality in Consequence

The founding of the Noan Child Foundation is based on the very inspiring idea of an Austrian couple, Margit and Richard Schweger. The company Noan GmbH produces high-quality olive oil in Greece and Italy of 100% organic origin.

At least 10 percent of revenue, as well as the entire net proceeds from sales, will benefit select educational and training projects for socially disadvantaged children to enable them a better future.

Economically Sustainable Action

Noan Olive Oil

Economically Sustainable Action

Noan Olive Oil demonstrates an alternative to how businesses can work: driven by the idea of doing good, but full of professionalism, and based on a well thought-out product with a unique design. This sustainable approach is thus also reflected in the core of the brand.

Quality for Palate and Eyes

The Design

Quality for Palate and Eyes

Spirit Design supports the international brand identity of NOAN Olive Oil, positioned as a high-quality product, with a fresh, distinctive branding. To address a targeted, urban and socially engaged population, we consciously avoided focusing on traditional olive oil romanticism. Noan Olive Oil relies on a pure, natural and friendly design that clearly sets itself apart from its competitors.

 

An olive green hue may have been the obvious colour of choice - but in addition Spirit Design added a lot of white to the colour scheme. This transmits a sense of freshness, nature and purity. The NOAN logo combines the letters O and A in the form of the mathematical symbol for infinity to emphasise the issue of sustainability. Abstractly designed olive leaves playfully form an irregular pattern surrounding the logo.

 

Environmentally Friendly Packaging

Great Product

Great Packaging

Pure, urban design was also at the fore when designing the packaging. Conducive to the brand strategy, sustainable materials were used. Aluminium, for example, is a highly recyclable material, which can be melted and re-used multiple times without significant loss of quality.

As of today, there is also an additional kind of olive oil, which is already available in five different countries.

The Future

The Future

Promises Success

It greatly pleases us that since the beginning of the year 2009, the proceeds – and consequently, the donations made – have increased with every harvest. The founders Margit and Richard Schweger have been able to reinforce their team with dedicated members and continue to work tirelessly on this valuable project.