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Successful transformation:

Website design that connects worlds

The international consultancy ARACON now possesses a new brand presence which befits its complex communication needs. Building a bridge between Europe and China, it adds further meaning to the “Connecting Knowledge” tag line and is an expression of ARACORN’s expertise.

The newly created website offers a suitable platform for the updated visual style, showcasing professionalism and personal competence. Based on the brand strategy developed by ARACORN, Spirit Design provided input and supervised brand development along with website design and implementation.

Brand Design

Expert advice

reaches new markets

With offices in Vienna, Shanghai, Qingdao and Singapore, ARACON is a renowned expert in strategic consulting as well as mergers & acquisitions. The new brand presence cohesively brings together the different office locations’ diverse competencies, people and cultures.

The updated design also effectively synthesizes ARACORN’s brand essence, drawing from its strategically developed brand values. As part of the logo design’s visual evolution, the “O” moves to center, serving as a visual anchor and connective element. Lines and subtle design elements additionally remind of this successful connection.

Orange has traditionally featured in ARACON’s communication and, used in a more understated manner, it continues to serve as a strong accent color, while blue has been introduced as a complementary color.

Photo Shooting

Behind the scenes:

ARACON’s work takes center stage

The brand-new visual style helps position ARACON as modern, sophisticated and international. A photo shoot in ARACON’s offices captures actual consultancy sessions and meetings, thereby providing an authentic, close-up look at how the company conducts its business.


A forward-looking website

Responsive and adaptive

With its comprehensive strategy, Spirit Design creates the foundation for a successful development of the Chinese market and beyond. The new brand design and website constitute the first step in this design evolution, which can be adapted for future communication needs. Of course, the website fulfills all necessary technical requirements and convinces with its responsive design, which works for all current mobile devices.

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