News

Relaunch Website Radiology Center

User centered Digital Branding Experience

Health11.12.2019
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During the redesign of the Radiology Center's digital presence, our goal was simply to present the complexity of technological possibilities and medical examinations to the user.

During the redesign of the Radiology Center's digital presence, our goal was simply to present the complexity of technological possibilities and medical examinations to the user. For this purpose, we have once again put ourselves in the position of the different patients. And we have oriented ourselves to the core of the brand: to create clarity. For the different technologies and diverse treatment methods depending on the body region this was a challenging task. We structured the topics in the form of a matrix and developed a very complex backend, but which works easy from user´s perspective. Through the newly introduced Care Centers, via technologies or via body regions, the patient finds quickly clarity about all examinations and procedures. The website now fulfills the requirements of the Radiology Center: reassured through life.