Smart Production & Design Values

Making Design Tangible


A decisive competitive advantage for your company? On June 7 our Managing Partner at Spirit Design, Daniel Huber, explained how strategic design can achieve that in the ACstyria Business Lounge.

Hard facts

30 June

ACstyria Business Lounge, M&R Automation GmbH, Graz

Lecture: “Smart Production & Making Design Values Tangible. - Exchangeable Supplier or Innovative System Partner?”

On June 7th the Stryrian Autocluster ACstyria welcomed its members to its partner firm, M&R Automation GmbH, within the context of the ACstyria Business Lounge. Three keynote speakers examined the topic “Industry 4.0 - Smart Production & Design” from different perspectives.

Daniel Huber, Managing Partner of Spirit Design, shared his experience in the field of strategic thinking.  In times of an increasingly tough market environment, it is no longer sufficient to differentiate one’s products and services primarily through pricing. The offer of innovative system solutions, holistic, integrated approaches as well as strategically oriented design can contribute to generating a decisive competitive advantage for companies. A tour through the premises of M&R Automation took place following the speeches.

Together with the two other keynote speakers, Bernhard Mühlburger (Head of R&D /Industrie 4.0, M&R Automation) and Markus Schriebl (CEO Tagnology), the 70 participants had the opportunity to exchange views in the World Cafe format. An impetus lecture by Stanford Professor Burton H. Lee rounded off the event.